E15 YouTube

Exercise Objective

Effective use of Smartphone YouTube Application to find and stream business supporting videos.

Participant Challenge/s

  • Identify Specific Business requirements: “Like to Know How to Do” (Wire a Plug in South Africa)
  • Identify Specific Business requirements: “Like to Understand” (Balance Sheet, Cost Based Pricing, Market Differentiation)
  • Explore YouTube Viewer Options (FullScreen, Quality, Speed, Download)

Assessment

  • Discuss Origin of YouTube Videos and the Purpose of YouTube Videos
  • Discuss Value and Usefulness of Targeted Search and Play

Required Readings

None

Video Sessions

No

Tasks

Reflect on Videos you watched. What would you put together as a video to market your business, or explain the use of a product you sell? How long should a video be and why?