D00 Course Introduction

Session Objectives:

By the end of this sessions Delegates will:

  • Understand the course objectives and course flow
  • Understand what the prerequisites are for completing the course effectively
  • Understand how to interact with the course content, submit assignments and complete quizzes

Course Objectives:

Emphasis is placed on the practical application and usage of mobile technology in alignment with actual business activities. By combining technology and business elements, delegates can see technology as a useful tool when applied purposefully in their day to day business context.

Outcomes for Delegates – Targeted Knowledge

Knowledge Outcomes for “Mobile Technology in Support of SME Business” delegates will include:

  • Understanding of key business activity areas that drive success in business.
  • Understanding of where mobile technology may be of assistance in support of business activities.
  • Understanding of and exposure to specific examples of Application services in business activity areas.
  • Understanding of how mobile technologies, telecommunications services, the internet and world-wide-web application services come together to support business.
  • Understand impact of using applications that are connection dependent from a commercial and a risk perspective.
  • Understand how to conduct oneself professionally in an online world.

Outcomes for Delegates – Targeted Skills

Skills Outcomes for “Mobile Technology in Support of SME Business” delegates will include:

  • Ability to manage their mobile technology to minimise commercial risk associated with background data usage.
  • Ability to identify, and connect to public and private, open or secured Wi-Fi Hot Spot Services.
  • Ability to install, configure and use WhatsApp as a tool for professional interaction with individuals and special interest groups.
  • Ability to use Google Maps as a tool in Business.
  • Ability to use Google Search effectively.
  • Ability to use YouTube as a tool for Education and Learning.
  • Ability to produce a video and use Video Streaming service platforms as a tool for Marketing and Communication.

Course Flow

The course includes theoretical discussions as well as practical hands on activities and exercises. The course flow is basically as follows:

Theory discussions:

  • Understanding key business activity areas, prioritisation of time and resources
  • Aligning Mobile Applications with Business Activity Areas
  • Understand the Internet and the World-Wide-Web
  • Making Sense of Mobile Applications and Services

Exercises:

  • Standalone Application Exercises – Using Contacts as a foundation for Other Applications
  • Integrated Application Exercises – Using WhatsApp in conjunction with Contacts for One-to-One and Group Communication
  • Using Google Search and YouTube for Business – Finding Information and Accessing Educational Videos
  • Using Google Maps in support of Business – Sharing Meeting Locations and directions with others
  • Setting up Business YouTube Channel and Streaming Videos in support of Marketing and Business Development

K01 Video Sessions
Course Introduction – Focus, Audience and Outcomes