In this discussion on the understanding of the fundamentals of strategy in higher education, there are four key areas of discussion and group activity as represented in the table below:
| Discussion Focus | Group Activity | Related Resource (Click on Links) |
|---|---|---|
| Strategy | Strategy in HE | |
| The HE complex environment | The four things a service business must get right | |
| University as a complex living system | My University as a complex, living system | |
| My university’s strategy, competitive advantage | Customer intimacy and value alignment | |
| Strategy and competitive advantage in a HE setting | My role in achieving the university’s strategy (attitude map) | |
| Class feedback and discussions |